Understanding local reception of globalized cultural products in the context of the international cultural economy
A case study on the reception of Hero and Daggers in China
Bibliographic Data
| ID | 7534233 |
|---|---|
| Authors | Ting Wang (0000-0003-3792-1260, Northwestern University, corresponding author) |
| Year | 2009 |
| Volume | 12 |
| Issue | 4 |
| Pages | 299-318 |
| Publication date | 2009-06-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1367-8779 • E-ISSN: 1460-356X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1367877909104240 |
| OpenAlex | W2085371855 |
| Language | EN |
| Citations received | 9 |
| References cited | 6 |
The populist-oriented Hollywood blockbuster movies that tend to target the lowest common denominator are often accused by Chinese intellectuals of being culturally debilitating. Yet China's nationwide debate revolving around two recent technocratic, spectacle-driven domestic blockbusters by its renowned film director Zhang Yimou, Hero (2002) and House of Flying Daggers (2004), and their flamboyant marketing have demonstrated Hollywood's broader and more systemic impact on China's film style, marketing practice and media culture, which are increasingly in line with the unified global standard set by Hollywood and marked by relentless commercialism. By studying the two movies' reception in China, this article discusses how a national culture receives globalized versions of its own traditions, the role of Hollywood, and the implications for international cultural exchange and national identity in the context of the international cultural economy
Advertising · Art history · Business · China · Commercialism · Context (archaeology · Cultural identity · Film industry · Hollywood · Media studies · Movie theater · Negotiation · Political science · Politics · Sociology · Spectacle · Technocracy · Asian Culture and Media Studies · History · International Business and FDI · Law
China's Media Transformation and Audience Research
Chinese Cinema Cities
International critical reception of acclaimed Chinese films
Harmonizing Love Virtues in Music Education in Mainland China
Audience reception of translated classic films
Hollywood movies and China
Game playing as transnational cultural practice
Cultural globalization and the dominance of the American film industry
Moral thought
| Citations per year | 0.64 |
|---|---|
| Citation span | 2012 - 2025 (14) |
| Highly cited | No |