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Korean Cultural Products in Eastern Europe

A Case Study of the K-Pop Impact in Romania

Bibliographic Data

ID7536323
AuthorsValentina Marinescu (0000-0002-9882-5902, corresponding author), Ecaterina Balica (0000-0001-6085-2019)
Year2013
Volume2
Issue1
Pages113-135
Publication date2013-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRegion Regional Studies of Russia Eastern Europe and Central Asia (JOURNAL)
Journal identifiersISSN: 2165-0659 • E-ISSN: 2166-4307
PublisherProject MUSE (PUBLISHER • US)
DOI10.1353/reg.2013.0000
OpenAlexW1967075133
LanguageEN
Citations received9

This article presents the findings of a research project about the impact of Korean musical products and representations of Korea Romanian fans’ perceptions about the country. This research project conceives of Romanian fans of K-Pop as a distinct segment of the population and outlines certain prevalent characteristics of individuals belonging to this group. It also demonstrates the influence of Korean popular culture products on Romanian K-Pop fans’ assessments of Korea’s culture and society. The data stresses that “hybridity” and “globalism” are the traits most important to the success of K-Pop both in Asia and Eastern Europe as demonstrated in the case of Romania. At the same time, K-Pop fans understand Korean music as a “gateway” not only into Korean culture but also into familiarity with Korean language and society. The results also reveal a parallel between images exported by Korean cultural products in Romania and Romanians’ conception of Korean society and people

Advertising · Business · Geography · Globalism · Hybridity · Korean culture · Korean studies · Korean Wave · Linguistics · Media studies · Perception · Political science · Popular culture · Population · Romanian · Sociology · Anthropology · Asian Culture and Media Studies · Demography · Japanese History and Culture · Migration, Ethnicity, and Economy · Psychology

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Unique citing works9
Citations per year0,75
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 9

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