Does K-pop affect Peruvians’ Korean images and visit intention to Korea

Bibliographic Data

ID7538583
AuthorsYe Young Bang (Kyung Hee University), Yeajin Joo (Kyung Hee University), Hwayoon Seok (Kyung Hee University), Yoonjae Nam (0000-0002-6968-301X, Kyung Hee University, corresponding author)
Year2021
Volume24
Issue24
Pages3519-3534
Publication date2021-02-10
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/13683500.2021.1881451
OpenAlexW3132669815
LanguageEN
Citations received11
References cited26

This study aims to identify the factors that influence Peruvians’ preference for K-pop, their perception of Korea’s national image due to their consumption of K-pop, and their intentions to visit the country. Accordingly, a survey of Peruvians who experienced K-pop was conducted in Peru. Consequently, the results showed that factors pertaining to artists and songs contributed positively to Korea’s national image. However, the results suggest that K-pop generally affect the Korean images positively to Peruvian, but does not directly induce Peruvian to have visit intention to Korea. It is suggested that it is too early to conclude that K-pop has instantly yielded positive results for building Korean national image and leading to visit Korea since still there can be geographical and cultural distances between Latin America and Korea

Advertising · Affect (linguistics · Business · Geography · Latin Americans · Perception · Political science · Preference · Asian Culture and Media Studies · Mathematics · Music History and Culture · Nutrition, Health and Food Behavior · Psychology

Tools

Open DOI