Social media discourses of Nigerian social affairs
A critical appraisal of YouTube vloggers’ panacea hypotheses for national recovery
Bibliographic Data
| ID | 7559548 |
|---|---|
| Authors | Abidemi Olufemi Adebayo (0000-0001-6369-284X, Redeemer's University, corresponding author) |
| Year | 2025 |
| Volume | 23 |
| Issue | 3 |
| Pages | 896-915 |
| Publication date | 2025-07-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | African Identities (JOURNAL) |
| Journal identifiers | ISSN: 1472-5843 • E-ISSN: 1472-5851 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14725843.2024.2419052 |
| OpenAlex | W4403731610 |
| Language | EN |
| References cited | 10 |
Different strata of Nigerian society including social media vlogs have been discussing the ills plaguing Nigeria. Such social ills include debt burden, flooding linked to Cameroon’s Lagdo Dam, food crisis resulting from border closure, and insecurity following government’s Visa on Arrival policy. Many suggestions have been offered as solutions. The study considers the perspectives of both Diaspora and local vloggers across gender and ages. Guided by Nancy Fraser’s subaltern counter-publics theoretical principle and Hollis Chenery’s theory of Structural Change, this paper evaluates YouTube discourses on Nigeria with a view to interpreting the vloggers’ hypotheses and the local factors militating against the vloggers’ viewpoints. Some of the panaceas recommended by the vloggers include no-debt pardoning, jettisoning project abandonment culture, voting on competence rather than ethnic affiliation, and emulation of the United States and Germany on ethnic unification. Other recommendations include oil theft blockage, reversal of the Visa on Arrival policy, self-determination, and inclusion of women in curbing food crisis. This study raises the consciousness of the Nigerian citizens on the country’s socio-political development roadmap enabled by the ubiquitous nature of social media. The study concludes that institutionalized corruption, leadership ineptitude, nepotism, and patriarchal hegemony hamper the actualization of the vloggers’ viewpoints
Media studies · Political science · Social media · Sociology · Law · Media Studies and Communication · Social Media and Politics
| Highly cited | No |
|---|