Native Generations
A Campaign Addressing Infant Mortality among American Indians and Alaska Natives in Urban Areas
Bibliographic Data
| ID | 7572976 |
|---|---|
| Authors | Rutman Rutman (corresponding author), Milagros Denis Rosario (City University of New York, corresponding author) |
| Year | 2016 |
| Volume | 23 |
| Issue | 5 |
| Pages | 59-77 |
| Publication date | 2016-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Indian and Alaska Native Mental Health Research (JOURNAL) |
| Journal identifiers | ISSN: 0893-5394 • E-ISSN: 1533-7731 |
| Publisher | Centers for American Indian and Alaska Native Health (PUBLISHER) |
| DOI | 10.5820/aian.2305.2016.59 |
| OpenAlex | W2524433531 |
| Language | EN |
| References cited | 8 |
This study describes the development and evaluation of Native Generations, a campaign addressing high rates of infant mortality (IM) among American Indians and Alaska Natives (AI/ANs) in urban areas. Campaign development included reviews of literature and previous campaigns, an advisory council, and focus groups. Campaign messages are strength-based, encouraging AI/AN caregivers to utilize available Native-specific resources, including health care, support services, and programming as IM protective factors. The primary campaign material is an 11-minute video. Pilot survey data indicate the video may help increase awareness of IM and Native-specific resources, and increase connection to Native identity, culture, and community
Business · Economic Justice · Ethnology · Focus group · Geography · Grassroots · Immigration · Native american · Political science · Politics · Sociology · Critical Race Theory in Education · Food Security and Health in Diverse Populations · Gender Studies · Grief, Bereavement, and Mental Health · Health disparities and outcomes · Latin American and Latino Studies · Law · Medicine · Race, History, and American Society · Gerontology · Marketing
| Highly cited | No |
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