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Ralph Nader's Campaign Strategy in the 2000 U.S. Presidential Election

Bibliographic Data

ID7626852
AuthorsBarry C Burden, Barry Burden (0000-0002-6486-7039, Harvard University Press, corresponding author)
Year2005
Volume33
Issue5
Pages672-699
Publication date2005-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Politics Research (JOURNAL)
Journal identifiersISSN: 1532-673X • E-ISSN: 1552-3373
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1532673x04272431
OpenAlexW2150026888
LanguageEN
Citations received2
References cited19

Those observing the 2000 presidential campaign agreed that Ralph Nader could not win the presidency but disagreed about his actual strategy. Many Democrats contended that he was playing the role of “spoiler” in an attempt to attract attention or affect the election outcome. Others argued that he was trying to earn 5% of the popular vote to secure matching funds for the Green Party in the next presidential election. Count models find that Nader's travel schedule, unlike Gore's, was unresponsive to the closeness of the major-party race. Nader's appearances were driven primarily by opportunities for attracting a large number of voters, suggesting that earning 5% was indeed a central campaign goal. Data on television advertising produce a parallel result. This finding resolves an ongoing debate about Nader in particular, but also points to broader differences between major and minor-party campaign strategies

Advertising · Business · Closeness · Political science · Politics · Presidency · Presidential election · Presidential system · Public relations · Electoral Systems and Political Participation · Law · Media Influence and Politics · Political Influence and Corporate Strategies · Public Administration

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Unique citing works2
Citations per year0,1
Citation span2005 - 2006 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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