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Battling Defense Austerity Cuts With the Covid-19 Crisis Response? The Czech Army’s Online Public Perception

Bibliographic Data

ID7664964
AuthorsJan Kleiner (0000-0002-2197-8898, Masaryk University, corresponding author)
Year2024
Volume50
Issue1
Pages202-223
Publication date2024-01-01
Open AccessYes
TypeARTICLE
VenueArmed Forces & Society (JOURNAL)
Journal identifiersISSN: 0095-327X • E-ISSN: 1556-0848
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0095327x221114654
OpenAlexW4292200312
LanguageEN
Citations received1
References cited28

The COVID-19 pandemic has forced militaries worldwide to join the fight. Numerous (e.g., British or Czech) armed forces seized the opportunity to propagate their domestic pandemic mitigation activities to improve their public image. However, defense budgets are usually cut first in times of crisis. Such cuts, or the mere threat of them, can have severe strategic and national security ramifications. This research, both exploratory and explanatory, investigates how military crisis-relief activities and their online propagation can muster public support against austerity cuts. It employs mixed-methods analyses of more than 160,000 posts and comments from the Czech Army’s Facebook page case study from January 2011 to January 2021. The study concludes that the Army’s propagation of information about its participation in pandemic mitigation induced positive feelings significantly more than the other content. Moreover, despite unpopular measures (e.g., lockdowns and policing), the Army’s efforts mobilized online public opposition to the austerity cuts

Austerity · Business · Coronavirus disease 2019 (COVID-19) · Credibility · Czech · Economic recovery · Economics · Exit strategy · Opposition (politics) · Pandemic · Political economy · Political science · Politics · Public opinion · Public relations · Sociology · Global Security and Public Health · Law · Marketing · Medicine · Public Administration

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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