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My oh Miley Cyrus

Analysing Online Comments From Television Performances in 2009, 2013, and 2015

Bibliographic Data

ID7707417
AuthorsDoug Mendenhall, Doug L Mendenhall (Abilene Christian University, corresponding author)
Year2018
Volume9
Issue3
Pages326-339
Publication date2018-07-03
Open AccessNo
TypeARTICLE
VenueCelebrity Studies (JOURNAL)
Journal identifiersISSN: 1939-2397 • E-ISSN: 1939-2400
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19392397.2017.1416303
OpenAlexW2776814776
LanguageEN
Citations received1
References cited22

The tone of comments posted to entertainment websites is used to analyse the attitudes of audiences exposed to televised performances by singer/actress Miley Cyrus in 2009, 2013, and 2015. Significant differences are found in eight tonal variables (p < 0.05). These include a clear drop in ‘praise’ from 2009 to 2013 and a concurrent rise in ‘blame’. From a theoretical standpoint, the study attempts to understand these results both as a rebranding effort necessary for a rising star trying to break free of her youthful celebrity and as the result of societal shifts in American media culture

Advertising · Art · Business · Media studies · Multimedia · Sociology · Visual arts · Computer Science · Media Influence and Health · Media Studies and Communication · Social Media and Politics

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Citations per year0.2
Citation span2021 - 2021 (1)
Highly citedNo

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