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The Dutch star on the flag of Europe

The personalisation of national identity in Geert Wilders’ celebrity politics

Bibliographic Data

ID7707437
AuthorsGaston Franssen (0000-0003-1258-2258, University of Amsterdam, corresponding author), Jan Rock (University of Amsterdam)
Year2020
Volume11
Issue3
Pages287-304
Publication date2020-07-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCelebrity Studies (JOURNAL)
Journal identifiersISSN: 1939-2397 • E-ISSN: 1939-2400
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19392397.2020.1800673
OpenAlexW3080569031
LanguageEN
Citations received3
References cited41

This article analyses the political style of the Dutch nationalistpopulist celebrity politician Geert Wilders and examines the ways in which his self-stylisation epitomises both the strategic use of national imagery, and the affective embodiment of associated sentiments in his public persona. Using insights from imagology, we argue, firstly, that Wilders' use of national images allows him to align himself with the traditional narrative of Dutch collective resistance to foreign rule and thus to authenticate his political attitude as compliant with that of the Dutch national character. Secondly, turning to the field of celebrity studies, we demonstrate that this self-stylisation also involves a form of emotional work. In speeches, texts, campaign advertisements, and tweets, Wilders projects an affectively charged public self that 'moves' the audience and lends a sense of urgency to his politics as well as a feeling of authenticity to his political persona

Advertising · Aesthetics · Art · Business · Media studies · National identity · Personalization · Political science · Politics · Sociology · World Wide Web · Computer Science · Gender Politics and Representation · Gender Studies · Gender, Feminism, and Media · Law · Populism, Right-Wing Movements

  • Introduction

    Annelot Prins, Jenessa N Williams et al.•Celebrity Studies•2025

  • An exploration of sociopolitical grief

    Darcy Harris•Mortality•2025

  • The work of emotion in a digital age

    A Kanai•Celebrity Studies•2020

  • National Thought in Europe

    Open Access•Joep Leerssen•National Thought in Europe•2018

  • Aesthetic Representation and Political Style

    Dick Pels•Media and the Restyling of Politics•2003

  • Mediated Persona and Political Culture

    John Corner•Media and the Restyling of Politics•2003

  • Twenty-First Century Populism

    Open Access•Daniele Albertazzi, Duncan Mcdonnell•Twenty-First Century Populism•2008

  • Entertaining the Citizen

    Liesbet Van Zoonen•Entertaining the Citizen•2005

  • The Invention Of Tradition

    Eric Hobsbawm, Terence O Ranger•Invention of Tradition•2012

  • Imagology

    Manfred Beller, J T Leerssen et al.•Imagology•2007

  • The Politics of Home

    Open Access•Jan Willem Duyvendak, J Duyvendak•Politics of Home•2011

  • Speaking their Mind

    Open Access•A’ndre Gonawela, Joyojeet Pal et al.•Computer Supported Cooperative…•2018

  • Deconstructing Ayaan Hirsi Ali

    Merijn Oudenampsen•Politics Religion & Ideology•2016

  • Shifting the blame. Populist politicians’ use of Twitter as a tool of opposition

    Open Access•Stijn Van Kessel, Remco Castelein•Journal of Contemporary European…•2016

  • The influence of populism on tolerance

    Open Access•Laura Kurth, Pieter Glasbergen•Culture and Religion•2017

  • Double differentiation in a cross-national comparison of populist political movements and online media uses in the United States and the Netherlands

    Open Access•Jacob Groshek, Jiska Engelbert•New Media & Society•2012

  • European identities and the revival of nationalism in the European Union

    R Wodak, Salomi Boukala•Journal of Language and Politics•2015

  • Coming in from the Cold? Euroscepticism, Government Participation and Party Positions on Europe

    Open Access•Paul Taggart, Aleks Szczerbiak•JCMS Journal of Common Market…•2013

  • The Dutch parliamentary elections of March 2017

    Open Access•Joop J M Van Holsteyn•West European Politics•2018

  • Classifying Wilders

    Open Access•Koen Vossen•Politics•2011

  • Populists in Parliament

    Open Access•Simon Otje, Tom Louwerse•Political Studies•2015

  • A leader without a party

    Open Access•Daphne Van Der Pas, Catherine E De Vries et al.•Party Politics•2013

  • As nation, people and public collide

    Open Access•Rogier Van Reekum•Nations and Nationalism•2012

  • Anti‐nationalist nationalism

    Open Access•Josip Kešić, Jan Willem Duyvendak•Nations and Nationalism•2016

  • Raising the question

    Open Access•Rogier Van Reekum•Nations and Nationalism•2016

  • Celebrity Politicians

    Open Access•J Street•The British Journal of Politics…•2004

  • A trust betrayed

    Heather Nunn, Anita Biressi•Celebrity Studies•2010

  • On what citizens mean by feeling 'European

    Michael Bruter•New Community•2004

  • The affective atmospheres of nationalism

    Open Access•Angharad Closs Stephens•Cultural Geographies•2016

Unique citing works3
Citations per year0,5
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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