Nation Branding for China
Global Brokers in International Real Estate in China
Datos Bibliográficos
| ID | 7724995 |
|---|---|
| Autores | Máximo Badaró (0000-0002-1272-0959, National Scientific and Technical Research Council (CONICET) and Instituto de Altos Estudios Sociales (IDAES) Universidad Nacional de San Martin (UNSAM) Argentina, autor de correspondencia) |
| Año | 2020 |
| Volumen | 32 |
| Número | 3 |
| Páginas | 508-529 |
| Fecha de publicación | 2020-12-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | City & Society (JOURNAL) |
| Identificadores de la revista | ISSN: 0893-0465 • E-ISSN: 1548-744X |
| Editorial | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/ciso.12356 |
| OpenAlex | W3087813149 |
| Idioma | EN |
| Citas recibidas | 3 |
| Referencias citadas | 38 |
In this article I examine “nation branding” strategies in the marketing of international real estate in China. In their push to secure Chinese customers on global markets worldwide, many Western corporate actors incorporate commercial strategies that aim to enhance the appeal of the nations and cities where the sale properties are located. Their marketing narratives equate investment in foreign real estate with an investment in “quality of life”, and promote the figure of the “immigrant investor” as a way of belonging to foreign countries. The analysis focuses on the competing narratives, insecurities and hesitations of foreign real estate agencies working on China’s international real estate market. The article is based on fieldwork I conducted in China between 2014 and 2016, observing international real estate trade shows, conducting interviews with real estate agents, and reviewing promotional materials
Appeal · Business · China · Corporate Real Estate · International trade · Political science · Real estate · Real estate investment trust · China's Socioeconomic Reforms and Governance · Migration, Ethnicity, and Economy · Socioeconomic Development in Asia · Finance · Marketing
Inside Marketing
Introduction
Anxious Wealth
Modernity at large
Brokers and Brokerage, Anthropology of
Cultural Economy
Global Assemblages
Blowing up the brand
Paradise Redefined
Worlding Cities
Branding the Nation
The Good Samaritan's new trouble
Are we all cultural intermediaries now? An introduction to cultural intermediaries in context
Marketing the Chinese Dream Home
Gated and packaged suburbia
Neoliberalism and Socialisation in the Contemporary City
Patriotic professionalism in urban China
New Globalism, New Urbanism
Indigenous Peoples and Demography
Global Tourism Flows, Social Change and China
Brands and Their Surfeits
Counterfeiting the Nation? Skopje 2014 and the Politics of Nation Branding in Macedonia
Hybrids of Modernity
"To Choose a House Means to Choose a Lifestyle." The Consumption of Housing and Class-Structuration in Urban China
I'm not a businessman, I'm a business, man
Ecological Anthropology
The return of the broker
We Are Visioning It
The Real Modernity that Is Here
Costa Rica's Chinatown
| Obras citantes distintas | 3 |
|---|---|
| Citas por año | 0,75 |
| Intervalo de citas | 2022 - 2026 (5) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |