Navigating the tensions between ethics and effectiveness in development communications and marketing

Bibliographic Data

ID7744313
AuthorsJohn Cameron (0000-0002-3389-9732, Schlumberger (Ireland), corresponding author), John David Cameron, Olivia Kwiecien (0000-0001-7949-7969)
Year2022
Volume32
Issue2
Pages224-233
Publication date2022-02-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDevelopment in Practice (JOURNAL)
Journal identifiersISSN: 0961-4524 • E-ISSN: 1364-9213
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09614524.2021.1937563
OpenAlexW3176237637
LanguageEN
Citations received2
References cited10

This paper examines the ways that communications and marketing professionals with international development non-governmental organisations (NGOs) understand and navigate the tensions between ethical and effective communications about global poverty and development. The paper is based on interviews with 16 senior communications officers in Canadian NGOs and with 6 marketing firms that support the non-profit sector. The paper finds that most of the communications professionals we interviewed did not view their work from an ethical perspective. Based on these findings, the paper argues that a renewed debate about the ethical dimensions of representing global development and poverty is urgently needed

Business · Economic growth · Economics · Marketing communication · Political science · Poverty · Public relations · Sociology · Engineering · International Development and Aid · Nonprofit Sector and Volunteering · Tourism, Volunteerism, and Development · Marketing

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