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Do Spitzenkandidaten really make a difference? An experiment on the effectiveness of personalized European Parliament election campaigns

Bibliographic Data

ID7772508
AuthorsKatjana Gattermann (0000-0002-4258-3588, University of Amsterdam, corresponding author), Franziska Marquart (0000-0002-8800-9303, University of Amsterdam)
Year2020
Volume21
Issue4
Pages612-633
Publication date2020-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEuropean Union Politics (JOURNAL)
Journal identifiersISSN: 1465-1165 • E-ISSN: 1741-2757
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1465116520938148
OpenAlexW4238590490
LanguageEN
Citations received12
References cited49

This article investigates the impact of pan-European candidates in European Parliament election campaigns. It focusses on the two 2019 nominees for the European Greens, who were Dutch and German, respectively. We conducted a pre-registered experiment in the Netherlands and Germany in early April 2019 to test the effects of (non-)personalized campaign posters on (a) turnout intention and (b) vote intention for the Greens alongside possible mediating effects of campaign and candidate evaluations. Our results suggest that while personalized campaigns as opposed to non-personalized campaigns may not matter per se for turnout and vote intention, individual candidates can make a difference in European elections, particularly with respect to vote intention. As such, the results have important implications for our understanding of European Parliament election campaigns

General election · German · Parliament · Political science · Politics · Public relations · Turnout · Voting · Electoral Systems and Political Participation · Gender Politics and Representation · Law · Media Influence and Politics · Public Administration

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Unique citing works12
Citations per year2
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 12

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