Understanding Cultural Adaptation of U.S. Hispanic Immigrant Couples and Their Shopping Orientation toward Fashion Products
Bibliographic Data
| ID | 7773308 |
|---|---|
| Authors | Laura P Toloza (University of Arkansas), Eunjoo Cho (0000-0002-9448-3642, University of Arkansas, corresponding author), Amanda Terrell (University of Arkansas) |
| Year | 2021 |
| Volume | 50 |
| Issue | 1 |
| Pages | 42-58 |
| Publication date | 2021-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Family and Consumer Sciences Research Journal (JOURNAL) |
| Journal identifiers | ISSN: 1077-727X • E-ISSN: 1552-3934 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/fcsr.12417 |
| OpenAlex | W3198113968 |
| Language | EN |
| Citations received | 1 |
| References cited | 33 |
The purpose of this study was to explore acculturation levels of Hispanic immigrant couples in the United States, their general attitudes related to shopping (i.e., shopping orientation), and a potential connection between acculturation levels and shopping orientation. Qualitative data were gathered by interviewing 15 Hispanic married couples who were born and raised in a Hispanic country and moved to the United States after the age of 18. Interviews were conducted in Spanish using snowball sampling. Findings revealed that Hispanic immigrants maintained their original culture while adopting the host culture. Most participants were oriented toward quality, price, brand, time, and recreational consciousness when shopping for fashion products. Whereas males were more inclined to be time‐conscious, females were more price‐ and recreational‐conscious. The findings suggest acculturation is closely linked to Hispanic shoppers’ orientation. Thus, understanding acculturation levels among targeted ethnic shoppers is important to discover their general attitudes toward shopping for fashion products
Acculturation · Advertising · Business · Consciousness · Ethnic group · Geography · Immigration · Interview · Political science · Recreation · Snowball sampling · Sociology · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Medicine · Migration, Ethnicity, and Economy · Psychology · Social Psychology
The role of national culture in international marketing research
Cross‐cultural differences in consumer decision‐making styles
A critique of critical acculturation
Immigration, Acculturation, and Adaptation
Ethnic Identity, Immigration, and Well‐Being
Towards an Interactive Acculturation Model
Using thematic analysis in psychology
Development of a Short Acculturation Scale for Hispanics
Gender, Fashion Consumer Groups, and Shopping Orientation
A Cross‐Cultural Comparison of Hispanic American and White American Adolescents’ Use of Reference Agents for Apparel Shopping
Acculturation
Measuring Acculturation
Atravesando Fronteras/Border Crossings
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |