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The Effects of Prompt Interventions on Web Survey Response Rate and Data Quality Measures

Bibliographic Data

ID7774076
AuthorsHanyu Sun (Westat (United States), corresponding author), Andrew Caporaso (0000-0003-4034-9218, Westat (United States)), David Cantor (0000-0002-4830-7138, Westat (United States)), Terisa Davis (Westat (United States)), Kwamaine Blake (0000-0002-2151-2983, National Cancer Institute), Kelly Blake (National Cancer Institute, Rockville, MD, USA)
Year2023
Volume35
Issue2
Pages100-116
Publication date2023-05-01
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1525822x211072358
OpenAlexW4212782198
LanguageEN
Citations received1
References cited6

Previous survey research has found that prompt interventions for speeding and straightlining were effective at reducing these undesirable response behaviors in web surveys. However, the effects of prompt interventions on data quality measures are mixed, and it is unclear how prompt interventions affect key survey estimates. We conducted an experiment on prompt interventions using the National Cancer Institute’s 2019 Health Information National Trends Survey Push-to-Web Pilot Study. We used two types of prompts, one targeted speeding and the other targeted straightlining. We found no significant differences between the prompt and no-prompt conditions in overall web response rates. Also, we found that web respondents assigned to the prompt condition spent more time on the survey, had a lower percent of straightlining, and a lower percent of speeding on grid questions. Regarding key survey estimates, there were significant differences on estimates for one out of 40 items tested

Business · Data quality · Environmental health · Health care · Health information · Health Information National Trends Survey · Political science · Psychological intervention · Quality (philosophy) · Statistics · Survey data collection · Web survey · World Wide Web · Computer Science · Health Literacy and Information Accessibility · Medicine · Nursing · Privacy, Security, and Data Protection · Psychology · Survey Methodology and Nonresponse

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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