Effects of Lotteries on Response Behavior in Online Panels
Bibliographic Data
| ID | 7774115 |
|---|---|
| Authors | Anja S Göritz (0000-0002-4638-0489, University of Freiburg, corresponding author), Susanne C Luthe (University of Würzburg) |
| Year | 2013 |
| Volume | 25 |
| Issue | 3 |
| Pages | 219-237 |
| Publication date | 2013-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | CAM (JOURNAL) |
| Journal identifiers | ISSN: 1087-8513 • E-ISSN: 1552-3969 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/1525822x12472876 |
| OpenAlex | W2152241400 |
| Language | EN |
| Citations received | 6 |
| References cited | 16 |
To examine the effects of lotteries on response behavior, five experiments were conducted in a nonprofit online panel. The type of lottery offered for study participation was a cash lottery, a voucher lottery, or a lottery of surprise gifts of either known or unknown value. The control group was not offered a lottery. Dependent measures were response, retention, and several facets of response quality. None of the lotteries significantly increased response, retention, or response quality. However, looking at effect sizes reveals a pattern across the five experiments that can inform and refine the practice of employing lotteries in nonprofit online panels. This pattern suggests that lotteries are more effective with panelists low in motivation than high in motivation
Cash · Economics · Lottery · Microeconomics · Quality (philosophy) · Statistics · Surprise · Value (mathematics) · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Mathematics · Psychology · Social Psychology · Survey Methodology and Nonresponse
How Do Lotteries and Study Results Influence Response Behavior in Online Panels
Using Informational Video to Elicit Participation in Online Survey Research
Enhancing Participation in Probability-Based Online Panels
Boosting Online Response Rates Among Nonresponders
Improving Survey Response Rates in Online Panels
Respondent Incentives in a National Face-to-face Survey
Improving the Quality of Web Surveys
Compensating for Low Topic Interest and Long Surveys
Cash Lotteries as Incentives in Online Panels
Lotteries as Incentives in Longitudinal Web Studies
Effects of Immediate Versus Delayed Notification of Prize Draw Results on Response Behavior in Web Surveys
Computing Response Metrics for Online Panels
Telephone versus Face-to-Face Interviewing of National Probability Samples with Long Questionnaires
Spacing, Position, and Order
Research Synthesis
The Long-Term Effect of Material Incentives on Participation in Online Panels
| Citations per year | 0.43 |
|---|---|
| Citation span | 2012 - 2022 (11) |
| Highly cited | No |