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Using Text Messages in U.S. Mobile Phone Surveys

Bibliographic Data

ID7774124
AuthorsCharlotte Steeh (Centers for Disease Control and Prevention), Trent D Buskirk (0000-0003-4798-9154, Saint Louis University), Mario Callegaro (0000-0002-9946-4483, University of Nebraska–Lincoln)
Year2007
Volume19
Issue1
Pages59-75
Publication date2007-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1525822x06292852
OpenAlexW2127336112
LanguageEN
Citations received15
References cited5

Attempts to interview the general population using cell phones have revealed underlying weaknesses. Noncoverage is severe because all persons who rely solely on fixedline telephones are excluded. Nonresponse stemming from the difficulty of contacting potential respondents and convincing them to participate also increases. Only the spread of mobile technology will remedy noncoverage. This article presents the results of an experiment that tests the effectiveness of sending text messages to improve non-response. The results give little support to our hypothesis that sending an advance text message would make contacting respondents easier. Other outcome rates do show positive effects. We also discovered that the act of sending the text message provided valuable data about the sample unit. This outside information, similar to the information traditional telephone surveys obtain from directories, indicates whether a mobile number is in service and allows researchers to adapt their calling rules to achieve greater efficiency

Business · Computer network · Internet privacy · Mobile phone · Phone · Population · Sample (material) · Service (business) · Short Message Service · Sociology · Telecommunications · Text message · Text messaging · World Wide Web · Computer Science · Demography · Focus Groups and Qualitative Methods · Marketing · Mobile Crowdsensing and Crowdsourcing · Psychology · Survey Methodology and Nonresponse

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    M W Link, Michael Link et al.•Public Opinion Quarterly•2007

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    Marika De Bruijne, Arnaud Wijnant•Public Opinion Quarterly•2014

  • Efficiency of Different Recruitment Strategies for Web Panels

    Kristine M Hansen, Rasmus T Pedersen•International Journal of Public…•2011

  • Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode

    Open Access•Erin Walsh, Jay K Brinker•Journal of Computer-Mediated…•2016

  • Feasibility and Quality of a National RDD Smartphone Web Survey

    Open Access•Sunwoong Kim, Mick P Couper•Social Science Computer Review•2020

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    Open Access•Sunwoong Kim, Mick P Couper•Social Science Computer Review•2023

  • Mobile Phones in an Environment of Competing Survey Modes

    Open Access•Vehovar, Nejc Berzelak et al.•Social Science Computer Review•2010

  • N the Network?’’

    Open Access•Trent D Buskirk, Mario Callegaro et al.•Social Science Computer Review•2009

  • Text Messages to Incentivise Response in a Web-First Sequential Mixed-Mode Survey

    Open Access•Pablo Cabrera-Álvarez, Peter Lynn•Social Science Computer Review•2023

  • Personalized SMS, Survey Participation and Data quality – The Italian Case

    Open Access•Chiara Respi, Emanuela Sala•Bulletin of Sociological…•2017

  • Social and Behavioral Research and the Internet

    Marcel Das, Peter Ester et al.•Social and Behavioral Research…•2018

  • Including Hard-to-Access Populations Using Mobile Phone Surveys and Participatory Indicators

    Open Access•Pamina Firchow, Roger Mac Ginty•Sociological Methods & Research•2020

  • Questionnaire Design in Short Message Service (SMS) Surveys

    Open Access•Charles Q Lau, Charles Lau et al.•CAM•2019

  • Telephone Survey Calling Patterns, Productivity, Survey Responses, and Their Effect on Measuring Public Opinion

    Open Access•Enrijeta Shino, C Mccarty•CAM•2020

  • Making Mobile Browser Surveys Smarter

    Open Access•Trent D Buskirk, Charles H Andrus•CAM•2014

  • Responsive Design for Household Surveys

    Open Access•Robert M Groves, Steven G Heeringa•Journal of the Royal Statistical…•2006

  • The Influence of Advance Letters on Response in Telephone Surveys

    Edith D De Leeuw, Mario Callegaro et al.•Public Opinion Quarterly•2007

  • The Cost-Effectiveness of Alternative Advance Mailings in a Telephone Survey

    L A Hembroff, Larry Hembroff et al.•Public Opinion Quarterly•2005

  • Advance Letters as a Means of Improving Respondent Cooperation in Random Digit Dial Studies

    M W Link, Michael Link•Public Opinion Quarterly•2005

Unique citing works15
Citations per year0,79
Citation span2007 - 2023 (17)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 15

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