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Real or Virtual? Response Behavior in Video-Enhanced Self-Administered Computer Interviews

Bibliographic Data

ID7774129
AuthorsJoachim Gerich (0000-0002-9017-0294, Johannes Kepler University of Linz, corresponding author)
Year2008
Volume20
Issue4
Pages356-376
Publication date2008-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1525822x08320057
OpenAlexW2081581547
LanguageEN
References cited32

This article compares response behavior in video-enhanced self-administered questionnaires with three standard methods: paper-and-pencil, face-to-face, and audio-enhanced self-administered questionnaires. Although its scope is limited, and only small mode differences were observed, preliminary results suggest that video-enhanced interviews may produce more valid responses in that they are less contaminated by social desirability. Knowledge of video elements integrated in self-administered questionnaires has so far been limited. This study attempts to build a tentative theoretical framework for the interpretation of the mode differences established in the course of this research

Human–computer interaction · Mode (computer interface) · Multimedia · Pencil (optics) · Applied Psychology · Computer Science · Customer Service Quality and Loyalty · Focus Groups and Qualitative Methods · Psychology · Social Psychology · Survey Methodology and Nonresponse

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