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An Investigation of the Effect of Lotteries on Web Survey Response Rates

Bibliographic Data

ID7774140
AuthorsDirk Heerwegh (KU Leuven, corresponding author)
Year2006
Volume18
Issue2
Pages205-220
Publication date2006-05-01
Open AccessYes
TypeARTICLE
VenueCAM (JOURNAL)
Journal identifiersISSN: 1087-8513 • E-ISSN: 1552-3969
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1525822x05285781
OpenAlexW2041873570
LanguageEN
Citations received15
References cited17

Inspired by the positive effects of incentives on mail survey response rates, researchers have started using incentives to increase response rates to Web surveys. The established best practice of presending cash incentives is difficult to implement in Web surveys, and studies suggest that its presumed effects might not be witnessed in Web surveys. In contrast, several studies have found that lotteries can significantly increase Web survey response rates. Some authors have argued that this could reflect the fact that Internet users have come to expect Web surveys to be associated with lotteries. An experimental study among university students found that the lottery influences the Web survey response rates, but there are indications that different subgroups might be more influenced by this incentive than others. The observed differences are interpreted along the lines of possible differences in the degree to which different respondent groups expect incentives in return for their participation

Business · Cash · Econometrics · Economics · Incentive · Lottery · Microeconomics · Non-response bias · Political science · Respondent · Statistics · Survey data collection · The Internet · Web survey · World Wide Web · Computer Science · Focus Groups and Qualitative Methods · Marketing · Mathematics · Privacy, Security, and Data Protection · Psychology · Survey Methodology and Nonresponse

  • Investigating the Relationship among Prepaid Token Incentives, Response Rates, and Nonresponse Bias in a Web Survey

    Open Access•Nicholas L Parsons, Matthew J Manierre et al.•CAM•2014

  • Do money and guilt primes affect the likelihood of theft by taking? Findings from a visualized scenario study

    Open Access•Ann De Buck, Wim Hardyns et al.•Quality & Quantity•2024

  • Response Effects of Prenotification, Prepaid Cash, Prepaid Vouchers, and Postpaid Vouchers

    Open Access•Floris Van Veen, Anja S Göritz et al.•Social Science Computer Review•2015

  • Guaranteed Incentives and Prize Drawings

    Open Access•Jennifer Dykema, John Stevenson et al.•Social Science Computer Review•2023

  • How Do Lotteries and Study Results Influence Response Behavior in Online Panels

    Open Access•Anja S Göritz, Susanne C Luthe•Social Science Computer Review•2012

  • Thirty Years of Lottery Public Health Research

    Open Access•Debi A Laplante, Heather M Gray et al.•Journal of Gambling Studies•2010

  • Improving the practical application of the Delphi method in group-based judgment

    Open Access•Ian Belton, Alice Macdonald et al.•Technological Forecasting and…•2019

  • The Effect of Incentives on Internet Surveys

    Open Access•John M Kennedy, Judith A Ouimet•Asian Journal for Public Opinion…•2014

  • Effects of Personalization and Invitation Email Length on Web-Based Survey Response Rates

    Open Access•Jesús Trespalacios, Ross Perkins•TechTrends•2016

  • When Less Is More in Boosting Survey Response Rates

    Open Access•Katharine M Conn, Katharine Conn et al.•Social Science Quarterly•2019

  • Design for Data Quality in a Multisite Cross-Sectional and Panel Study

    Open Access•Eric C Jones, Arthur D Murphy et al.•CAM•2010

  • Understanding the Impact of Lottery Incentives on Web Survey Participation and Response Quality

    Open Access•Chan Zhang, Steven Lonn et al.•CAM•2017

  • Respondent Incentives in a National Face-to-face Survey

    Open Access•Thomas Grauenhorst, Michael Blohm et al.•CAM•2016

  • Examining the Gender Effects of Different Incentive Amounts in a Web Survey

    Open Access•Shelley Boulianne•CAM•2013

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    Open Access•Anja S Göritz•CAM•2008

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  • Mail and Internet Surveys

    Peter M Chisnall•Journal of Advertising Research•2007

  • The effect of personalization on response rates and data quality in web surveys

    Dirk Heerwegh, Tim Vanhove et al.•International Journal of Social…•2005

  • Design of Web Survey Questionnaires

    Open Access•Katja Lozar Manfreda, Zenel Batagelj et al.•Journal of Computer-Mediated…•2006

  • Prepaid and Promised Incentives in Web Surveys

    Open Access•Michael Bosnjak, Tracy L Tuten•Social Science Computer Review•2003

  • An Evaluation of the Semiautomatic Login Procedure to Control Web Survey Access

    Open Access•Dirk Heerwegh, Geert Loosveldt•Social Science Computer Review•2003

  • The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of Technologically Sophisticated Respondents

    Open Access•Jeremy Birnholtz, Jeremy P Birnholtz et al.•Social Science Computer Review•2004

  • Effects of Immediate Versus Delayed Notification of Prize Draw Results on Response Behavior in Web Surveys

    Open Access•Tracy L Tuten, M Galesic et al.•Social Science Computer Review•2004

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    Allan H Church•Public Opinion Quarterly•1993

  • Web Surveys

    Mick P Couper•Public Opinion Quarterly•2000

  • Experiments with Incentives in Telephone Surveys

    Eleanor Singer, John Van Hoewyk et al.•Public Opinion Quarterly•2000

Citations per year0.83
Citation span2008 - 2024 (17)
Highly citedNo

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