Applying Common Latino Magazine Cover Line Themes to Health Communications

Bibliographic Data

ID7792827
AuthorsColleen L Delaney (Rutgers University, New Brunswick, NJ, USA), Colleen Delaney (0000-0003-3883-0782, Rutgers, the State University of New Jersey, corresponding author), Pamela Barrios (0000-0002-5420-2033, Rutgers University, New Brunswick, NJ, USA), Carolina Lozada (0009-0005-1590-4349, Rutgers University, New Brunswick, NJ, USA), Kenlly Soto-Balbuena (Rutgers University, New Brunswick, NJ, USA), Jennifer Martin-Biggers (Rutgers University, New Brunswick, NJ, USA), Jennifer Martin‐Biggers (0000-0001-8857-6386, Rutgers, the State University of New Jersey), Carol Byrd‐bredbenner (0000-0002-8010-3987, Rutgers, the State University of New Jersey), Carol Byrd-Bredbenner (Rutgers University, New Brunswick, NJ, USA)
Year2016
Volume38
Issue4
Pages546-558
Publication date2016-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHispanic Journal of Behavioral Sciences (JOURNAL)
Journal identifiersISSN: 0739-9863 • E-ISSN: 1552-6364
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0739986316660373
OpenAlexW2495655627
LanguageEN
Citations received1
References cited27

This study aimed to describe strategies used in magazine cover lines to capture the attention of Latino consumers. A content analysis of cover lines ( n = 581) from six top-selling Latino women’s and parenting magazines ( n = 217 issues) sold in the United States identified 12 common themes: great/inspiring, beauty/health, bad/negative, love/passion, family/protective, strength/power, daring, informative/how-to, newness/uniqueness, improve/organize, happiness/fun, and easy/simple, with the first seven being unique to Latino-targeted magazines. Theses unique themes may be related to certain Latino cultural constructs, such as familismo, machismo, and respeto. Cover lines for nutrition education information mini-magazines were written using the strategies identified in the content analysis, then cognitive tested with 112 Spanish-speaking Latino parents. Parents felt the cover lines matched the guide content, were attention grabbing and catchy, and would motivate parents to read the mini-magazine. Findings can assist health communicators in creating brief Latino-targeted messages that are culturally responsive and capture reader interest

Beauty · Content analysis · Happiness · Political science · Social science · Sociology · Child Development and Digital Technology · Education, Sociology, Communication Studies · Engineering · Media Influence and Health · Psychology · Social Psychology

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