Conflicting Information, Attitude, and Message Variables as Predictors of Learning and Persuasion 1

Bibliographic Data

ID7800159
AuthorsJudee K Burgoon (0000-0002-5524-3734, University of Florida, corresponding author)
Year1975
Volume1
Issue2
Pages133-144
Publication date1975-01-01
Open AccessYes
TypeARTICLE
VenueHuman Communication Research (JOURNAL)
Journal identifiersISSN: 0360-3989 • E-ISSN: 1468-2958
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1468-2958.1975.tb00261.x
OpenAlexW1966369093
LanguageEN
Citations received7
References cited17

This study examined the effects of conflicting information in two messages about the same topic on recall of, and post favorability toward the message. Three multiple regression analyses tested the relationship among conflicting information, initial attitude, attitude change, salience, message clarity, and adequacy of support in predicting recall and post favorability. Six hypotheses were supported. Both recall and post favorability were inhibited when conflicting information was present. Attitudes and message variables were significant predictors of learning and post favorability. Proactive inhibition produced more interference than retroactive inhibition. Results are discussed in terms of the interrelatedness of the learning and persuasion processes and the ability of interference theory to predict outcomes in both paradigms

Attitude change · CLARITY · Cognitive psychology · Persuasion · Recall · Regression analysis · Salience (neuroscience · Statistics · Communication in Education and Healthcare · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology

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