The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues
Bibliographic Data
| ID | 7842463 |
|---|---|
| Authors | Kelly Tepper (University of Kentucky, corresponding author) |
| Year | 1994 |
| Volume | 20 |
| Issue | 4 |
| Pages | 503 |
| Publication date | 1994-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209366 |
| OpenAlex | W2014397989 |
| Language | EN |
| Citations received | 17 |
| References cited | 19 |
This investigation explores labeling processes underlying age segmentation cue effects on discount usage intentions. Depth interviews regarding participants' experiences using senior-citizen-type discounts reveal three levels of responsiveness to consumer offerings promoted with age segmentation cues: rejecting senior citizen discounts to avoid self-devaluation, rejecting senior citizen discounts to avoid stigmatization, and assigning positive meanings to the status that promotes senior citizen discount usage. An experimental investigation, undertaken to assess the sequential ordering of these levels of responsiveness, reveals that self-devaluation and perceived stigma mediate age segmentation cue effects on discount usage intention only for younger-aged elderly. Results lend support for a stage model of consumers' progression through phases of responsiveness to "senior citizen" labeling. Copyright 1994 by the University of Chicago
Advertising · Business · Consumer research · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Marketing · Media, Gender, and Advertising · Psychology
Age Differences in Consumers' Processing Strategies
“I Will Exercise to Look Great!”
Social media alcohol advertising among underage minors
Gerotranscendence
From Stigma to Acceptance
How the elderly tackle age discrimination from human or AI servers
Diversity, Equity, and Inclusion (DEI) in theJournal of Consumer Research
A Framework for Understanding Consumer Choices for Others
Veiling in Style
Place Attachment in Commercial Settings
Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence
Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
Stigma by Association in Coupon Redemption
The Status Costs of Subordinate Cultural Capital
Consumer Identity Renaissance
An Empirical Analysis of Elderly Consumers' Complaining Behavior
"Reading" whiteness in consumer research
Social pathology
The Discovery of Grounded Theory
Stigma
The Discovery of Grounded Theory
Representation of the Elderly in Advertising
Self-Concept in Consumer Behavior
Effects of expectancies on children's social interactions
Self-Perception Based Strategies for Stimulating Energy Conservation
The moderator–mediator variable distinction in social psychological research
The moderator-mediator variable distinction in social psychological research
A Modified Labeling Theory Approach to Mental Disorders
Self-Labelling
The Discounting of Discounts and Promotion Thresholds
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search
Possessions and the Extended Self
A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age
Self-Labeling Processes in Mental Illness
To Take or Not to Take the Only One
| Unique citing works | 17 |
|---|---|
| Citations per year | 0,59 |
| Citation span | 1997 - 2026 (30) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 16 |