The Relationship between Relative Attributes, Relative Preferences, and Market Share
The Case of Solar Energy in Canada
Bibliographic Data
| ID | 7842553 |
|---|---|
| Authors | Michael K Berkowitz, Jr George H Haines, George H Haines |
| Year | 1984 |
| Volume | 11 |
| Issue | 3 |
| Pages | 754 |
| Publication date | 1984-12-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209011 |
| OpenAlex | W1971097091 |
| Language | EN |
| Citations received | 3 |
| References cited | 11 |
This paper presents a model of the relationship between relative attributes, relative preferences, and market share. It shows how parameters in the model may be estimated, using survey data to illustrate the estimation procedure. Use of the model and data for a new product are also discussed. The eventual market share of solar energy for residential heating in Canada is predicted using the procedures developed
Art history · Energy (signal processing) · George (robot) · Library science · Statistics · Computer Science · Consumer Market Behavior and Pricing · Economic and Environmental Valuation · Economics of Agriculture and Food Markets · History · Mathematics
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| Citations per year | 0.08 |
|---|---|
| Citation span | 1987 - 2021 (35) |
| Highly cited | No |