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Who Is Your Biggest Critic? Cultural Variation in Moral Judgments of the Self and Others

Bibliographic Data

ID7842836
AuthorsCristina E Salvador (0000-0002-6836-2126, Duke University, Durham, NC, USA, corresponding author), Cindel White (0000-0001-6050-2449, York University), Cindel J M White (York University, Toronto, ON, Canada), Ting Ai (0000-0003-1883-7071, The University of Kansas, Lawrence, KS, USA)
Year2024
Volume55
Issue5
Pages535-552
Publication date2024-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Cross-Cultural Psychology (JOURNAL)
Journal identifiersISSN: 0022-0221 • E-ISSN: 1552-5422
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/00220221241255673
OpenAlexW4399292981
LanguageEN
Citations received3
References cited36

People are motivated to punish others who commit immoral actions when they believe the person willingly committed such an act. Compared with European American individuals, East Asian individuals are more punitive of wrongdoings, yet are less likely to attribute actions to the person. Here, we drew on research in cultural psychology to test the prediction that Chinese individuals are more punitive in part because they are more self-critical than European American individuals. This prediction would imply that cultural differences in punishment are most pronounced in judgments of oneself (vs. others) and largely driven by a difference in self-enhancement motives. To test this prediction, we conducted two studies, where 1,563 participants imagined immoral (vs. moral) actions performed by themselves or others. We then measured self-enhancement (how much participants perceived the immoral act impacts self-esteem) and attributions (how much participants perceived the immoral act is due to the person). As predicted, Chinese individuals punished immoral behavior more than European American individuals, which was explained by Chinese individuals being less self-enhancing, as indicated by a greater perception that immoral actions will negatively impact their self-esteem. Dispositional attributions predicted punishment regardless of culture. This work highlights how cultural differences in self-enhancement are key to understanding moral judgments and their cultural variation

Astronomy · Sociology · Variation (astronomy · Cultural Differences and Values · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

  • Self-Enhancement in Latin America

    Open Access•Cristina E Salvador, Sandra Idrovo et al.•Personality and Social Psychology…•2026

  • Not That Important Why You Did It

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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