Good Vibrations
Consumer Responses to Technology-Mediated Haptic Feedback
Bibliographic Data
| ID | 7878423 |
|---|---|
| Authors | Rhonda Hadi (0000-0002-6052-5031), Ana Valenzuela (0000-0001-8714-9024, corresponding author) |
| Year | 2020 |
| Volume | 47 |
| Issue | 2 |
| Pages | 256-271 |
| Publication date | 2020-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/jcr/ucz039 |
| OpenAlex | W2972832417 |
| Language | EN |
| Citations received | 6 |
| References cited | 57 |
Individuals often experience incidental device-delivered haptic feedback (e.g., vibrational alerts accompanying messages on mobile phones and wearables), yet almost no research has examined the psychological and behavioral implications of technology-mediated touch on consumers. Drawing from theories in social psychology and computer science, we explore how device-delivered haptic feedback may have the capability to augment consumer responses to certain consumer-directed communications. Across four studies, we find that haptic alerts accompanying messages can improve consumer performance on related tasks and demonstrate that this effect is driven by an increased sense of social presence in what can otherwise feel like an impersonal technological exchange. These findings provide applied value for mobile marketers and gadget designers, and carry important implications for consumer compliance in health and fitness domains
Advertising · Business · Consumer behaviour · Gadget · Haptic technology · Human–computer interaction · Internet privacy · Microblogging · Mobile device · Multimedia · Simulation · Smartwatch · Social media · Wearable computer · Wearable technology · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Psychology · Psychology of Social Influence · Social Psychology
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Retracted Article
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| Citations per year | 1.2 |
|---|---|
| Citation span | 2021 - 2026 (6) |
| Highly cited | No |