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Designing sensory museum experiences for visitors’ emotional responses

Bibliographic Data

ID7928652
AuthorsDaniela Angelina Jelinčić (0000-0001-9140-8498, Institute for Development and International Relations, Zagreb, Croatia, corresponding author), Marta Šveb Dragija (0000-0001-9466-629X, Institute for Development and International Relations), Marta Šveb (Institute for Development and International Relations, Zagreb, Croatia), Alan E Stewart (0000-0002-9737-6359, University of Georgia)
Year2022
Volume37
Issue5
Pages513-530
Publication date2022-09-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMuseum Management and Curatorship (JOURNAL)
Journal identifiersISSN: 0964-7775 • E-ISSN: 1872-9185
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09647775.2021.1954985
OpenAlexW3186668782
LanguageEN
Citations received18
References cited24

Engaging senses in the museum experience design enables emotional visitor responses and makes the experience more memorable. The aim of this study was to discover a potential relationship between visual and aural stimuli and emotions to provide guidelines for the design of sensory museum experiences. To do so, the study used self-report and psychophysiological measures (skin conductance rate, zygomaticus major and corrugator supercilii activity). The results indicated sound and visual stimulus to be equally accurate in inducing specific emotions on the self-report measures, while psychophysiological measures showed sound to cause higher arousal than visual stimuli for the majority of the emotions, joy to be more strongly elicited by means of sound, while sadness by visual stimuli. Guidelines for the designers of sensory museum experiences are provided at the end of the article. Future studies should try to confirm these findings on a more representative sample, using neuroimaging techniques

Arousal · Cognitive psychology · Perception · Sadness · Sensory system · Skin conductance · Synesthesia · Visitor pattern · Color perception and design · Computer Science · Multisensory perception and integration · Neuroscience · Olfactory and Sensory Function Studies · Psychology · Social Psychology

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Unique citing works18
Citations per year6
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 18

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