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The Ambiguous Image of Linz

Linz09 - European Capital of Culture

Bibliographic Data

ID7937573
AuthorsElitza Iordanova-Krasteva (Buckinghamshire New University), Eugenia Wickens (Buckinghamshire New University), Ali Bakira, Ali Bakır (0000-0001-8354-1993, Buckinghamshire New University)
Year2010
Volume8
Issue3
Pages67-77
Publication date2010-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePASOS Revista de Turismo y Patrimonio Cultural (JOURNAL)
Journal identifiersISSN: 1695-7121 • E-ISSN: 1695-7121
PublisherUniversity of La Laguna (PUBLISHER • ES)
DOI10.25145/j.pasos.2010.08.035
OpenAlexW1547267354
LanguageEN
Citations received3
References cited16

The importance of destination image is widely recognised for its significant effect on the behavioural intentions of tourists. As such, efforts to build and/or improve destination images are critical to the success of destination tourism development. An important prerequisite for the successful longterm destination image improvement and promotion is the knowledge of tourists' perceptions of the attributes of the destination's image. This exploratory paper seeks to obtain some insight into this particular knowledge and to provoke discussions by contrasting the projected image of Linz as a tourist destination promoted by its policy makers with the perceived image held by Linz's potential tourists in the context of the European initiative, "Cultural Capital of Europe" 2009. The paper juxtaposes the results of Linz's 2008 image monitoring survey conducted by its policy makers with those of an exploratory survey conducted for this study. The latter was designed to capture the image components of Linz held by a convenient sample of domestic and foreign potential tourists to Linz

Business · Capital city · Destination Image · Destinations · Economic geography · Exploratory research · Geography · Perception · Political science · Politics · Social science · Sociology · Tourism · Cruise Tourism Development and Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Marketing

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Unique citing works3
Citations per year0,23
Citation span2013 - 2017 (5)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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