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The Campaign Disconnect

Media Coverage of the 2000 South Carolina Presidential Primary

Bibliographic Data

ID7971382
AuthorsC Danielle Vinson (0000-0003-4249-1787, Furman University), William V Moore (College of Charleston)
Year2007
Volume24
Issue4
Pages393-413
Publication date2007-11-13
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePolitical Communication (JOURNAL)
Journal identifiersISSN: 1058-4609 • E-ISSN: 1091-7675
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10584600701641540
OpenAlexW2063475325
LanguageEN
Citations received5
References cited10

Campaigns are an interactive process in which candidates, outside groups, the media, and voters communicate with each other to create an information environment that allows the various participants to construct meaning and form an understanding of the candidates and the campaign. Presidential primaries add a layer of complexity to this process as candidates and the press deal with both local and national audiences. In this article, we analyze the campaign communications in the 2000 Republican presidential primary in South Carolina—including candidate ads, mailings, and phone calls; local and national newspaper coverage; and network television coverage. We find that there was a disconnect as news media often focused on events and issues that diverged from the messages of the candidates' campaigns. In addition, we find substantial differences between local and national media coverage of the primary resulting from their distinct audiences and the reporters' own understanding of the local context that created significantly different information environments for voters in the state and those out of the state. We consider the implications of these findings for how voters and journalists understand the candidates as well as the challenges presidential candidates face in simultaneously campaigning locally and nationally

Advertising · Business · Construct (python library · Context (archaeology · Geography · Meaning (existential · Media coverage · Media studies · News media · Newspaper · Phone · Political science · Politics · Presidential campaign · Presidential system · Public relations · Sociology · State (computer science · Computer Science · Law · Media Influence and Health · Media Studies and Communication · Psychology · Social Media and Politics

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Unique citing works5
Citations per year0,38
Citation span2013 - 2022 (10)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 5

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