Journalists and archaeologists

Notes on dealing constructively with the mass media

Bibliographic Data

ID7989269
AuthorsDiane Scherzler (0000-0002-7699-0528, Südwestrundfunk (Germany), corresponding author)
Year2007
Volume10
Issue2-3
Pages185-206
Publication date2007-01-01
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Archaeology (JOURNAL)
Journal identifiersISSN: 1461-9571 • E-ISSN: 1741-2722
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1177/1461957108095984
OpenAlexW1971636650
LanguageEN
Citations received8
References cited6

Over the past few decades the mass media have increasingly shaped public awareness. For many people, television, the radio, or the press are the only sources for archaeological topics and it is essential, therefore, to be able to collaborate with the world of journalism. It is not only sensational news stories that have an opportunity of being covered by the media, but also serious issues – provided that they are well told. Communicating scientific results to an audience outside one's own specialist subject is, however, not only a question of good will, but also of skill. This article focuses on how to get the attention of the mass media, how to exert influence on the quality of a newspaper article, radio or film, and how to communicate what is really important. It provides an overview of public and media relations and tries to give some helpful suggestions

Epistemology · Journalism · Mass media · Media studies · News media · Newspaper · Political science · Popular media · Public relations · Quality (philosophy · Sociology · Subject (documents · World Wide Web · Archaeological Research and Protection · Computer Science · Conservation Techniques and Studies · History · Law

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