Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Hanging out on Snapchat

Disrupting Passive Covert Netnography in Tourism Research

Bibliographic Data

ID8038520
AuthorsHeather Jeffrey (0000-0001-9097-6928, Middlesex University Business School, Dubai, United Arab Emirates, corresponding author), Hamna Ashraf (Middlesex University Business School, Dubai, United Arab Emirates), Cody Morris Paris (0000-0002-0339-2471, Middlesex University Business School, Dubai, United Arab Emirates)
Year2019
Volume23
Issue1-2
Pages144-161
Publication date2019-09-20
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTourism Geographies (JOURNAL)
Journal identifiersISSN: 1461-6688 • E-ISSN: 1470-1340
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/14616688.2019.1666159
OpenAlexW2974869782
LanguageEN
Citations received15
References cited54

Tourism research is increasingly turning to online social media conversations as a data source, but seldom assigning space in research outputs for ethical appraisals or reflexive accounts of data collection. Many tourism researchers download conversations after they have occurred, but presence is central to gaining rich insights through netnographic research. We contribute to and disrupt online tourism research by critiquing, extending, and adapting existing methods to Snapchat, which in itself disrupts possibilities for online data collection. Hanging out with tourist Snapchatters highlights how privacy concerns are a primary motive to post on Snapchat. Snapchat is understood by our participants as more private than other social media sites due to the ephemerality of content and the notification of screenshots (when others save your snap). It is no coincidence that these same functionalities render established methods of digital tourism research difficult in the case of Snapchat. Snapchat users also problematise the notion of social media as public space, as they utilise the platforms for much more than communicating with the world. Snapchatters create, augment, and store memories

Advertising · Business · Covert · Download · Internet privacy · Media studies · Netnography · Political science · Social media · Sociology · Tourism · World Wide Web · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Sharing Economy and Platforms

  • International Student Mobility and Its Impact on Destination Countries

    Open Access•Javier Mendoza Jiménez, Francisco J García Rodríguez et al.•Fudan Journal of the Humanities…•2026

  • Navigating tourism ethnographies – fieldwork embroiled in time, movement and emotion

    Ann Witte, Jase Wilson et al.•Current Issues in Tourism•2023

  • The plurality principle

    Open Access•Brendan Canavan•Consumption Markets & Culture•2024

  • Social media power catalyzing urban tourism innovation

    Chensi Shen, Jing Cheng•Tourism Geographies•2025

  • Ancient town tourism and the community supported entrance fee avoidance – Xitang Ancient Town of China

    Ming Ming Su, Ming Su et al.•Journal of Tourism and Cultural…•2021

  • Women’s outdoor adventure experiences on Instagram

    T Low, Maggie C Miller et al.•Annals of Leisure Research•2020

  • Assessing the influence of social media feedback on travelers’ future trip-planning behavior

    Sayantan Mukherjee, Pritam Ranjan et al.•Asia Pacific Journal of Tourism…•2025

  • The effect of interactive experiences on the meaning of girlfriend getaways

    Jiru Zhang, I K W Lai et al.•Asia Pacific Journal of Tourism…•2024

  • Tourism research with ‘double-eyes’

    Open Access•Chloe Preece, Pilar Rojas Gaviria et al.•Annals of Tourism Research•2023

  • Tourism Discourse and Surveillance

    K D Dudley, Lauren N Duffy•Leisure Sciences•2023

  • More than a solo method

    Open Access•Di Wu•Area•2022

  • Searching for discoveries with Instagram

    Victoria Huszka•Tourism Geographies•2024

  • Tourism ethnography and tourism geographies

    Open Access•Kathleen M Adams•Tourism Geographies•2025

  • Illusion of inclusion

    Tatjana Walpersberger, Ulrike Gretzel•Tourism Geographies•2024

  • An examination of Chinese gay tourists

    Liangwei Qiu, Xiangping Li et al.•Tourism Geographies•2024

  • “Snapchat is more personal”

    Open Access•J M Vaterlaus, Kathryn Barnett et al.•Computers in Human Behavior•2016

  • Information Processing from Advertisements

    Open Access•Deborah J Macinnis, Bernard J Jaworski•Journal of Marketing•1989

  • “What do they snapchat about?” Patterns of use in time-limited instant messaging service

    Open Access•Lukasz Piwek, Adam Joinson et al.•Computers in Human Behavior•2016

  • The Interpretation of Cultures

    Clifford Geertz•The Interpretation of Cultures•1973

  • Social Media in Travel, Tourism and Hospitality

    Evangelos Christou, Marianna Sigala•Social media in travel, tourism…•2016

  • Alone together

    Damián Fernández Pedemonte•Choice Reviews Online•2011

  • Hanging Out in the Virtual PubMasculinities and Relationships Online

    Lori Kendall•Hanging Out in the Virtual Pub•2002

  • “But the data is already public”

    Open Access•Michael Zimmer•Ethics and Information Technology•2010

  • A snap of intimacy

    Open Access•Jette Kofoed, Malene Charlotte Larsen•First Monday•2016

  • Digital turn, digital geographies

    Open Access•James Ash, Rob Kitchin et al.•Progress in Human Geography•2016

  • Travel photos

    Open Access•Steve Pan, Jin‐soo Lee et al.•Tourism Management•2014

  • Mobile technology and the tourist experience

    Open Access•Janet E Dickinson, Julia F Hibbert et al.•Tourism Management•2016

  • Hot and Cool Authentication

    Open Access•Mucha Mkono, Muchazondida Mkono•Annals of Tourism Research•2013

  • Selfie-taking as touristic looking

    Open Access•Anja Dinhopl, Ulrike Gretzel•Annals of Tourism Research•2016

  • The reflexive journal

    Open Access•John Tribe, Honggen Xiao et al.•Annals of Tourism Research•2012

  • Intelligent systems in tourism

    Open Access•Ulrike Gretzel•Annals of Tourism Research•2011

  • Home and away

    Open Access•Naomi Rosh White, Peter B White•Annals of Tourism Research•2007

  • Social Networking Technologies and the Moral Economy of Alternative Tourism

    Open Access•Jennie Germann Molz•Annals of Tourism Research•2013

  • Migrant relationships and tourism employment

    Open Access•Hania Janta, Lorraine Brown et al.•Annals of Tourism Research•2011

  • Not such smart tourism? The concept of e-lienation

    Open Access•John Tribe, Mucha Mkono et al.•Annals of Tourism Research•2017

  • Performing Tourist Places

    Jørgen Ole Bærenholdt, Michael Haldrup et al.•Performing Tourist Places•2017

  • At least in person there would have been a cup of tea’

    Open Access•Gail Adams-Hutcheson, Gail Adams‐Hutcheson et al.•Area•2017

  • A multisensory phenomenology of interrail mobilities

    Open Access•Maja Theresia Jensen, Martin Trandberg Jensen et al.•Annals of Tourism Research•2015

  • The matter of ‘virtual’ geographies

    Open Access•Samuel Kinsley•Progress in Human Geography•2013

  • Research Design

    Open Access•Atlanta Sloane-Seale•Canadian Journal of University…•2009

  • Towards ethnography of television on the internet

    Open Access•C Hine•Media Culture & Society•2011

  • Dark tourism motivations

    Open Access•Jeffrey S Podoshen•Tourism Management•2012

  • Developments and key issues in tourism mobilities

    Open Access•Kevin Hannam, G Butler et al.•Annals of Tourism Research•2013

  • The Othering of Food in Touristic Eatertainment

    Open Access•Mucha Mkono, Muchazondida Mkono•Tourist Studies•2011

  • Leveraging physical and digital liminoidal spaces

    Michael B Duignan, Michael Duignan et al.•Tourism Geographies•2018

  • The Social Affordances of Flashpacking

    Jennie Germann Molz, Cody Morris Paris•Mobilities•2015

  • Watch us Wander

    Open Access•Jennie Germann Molz•Environment and Planning A…•2006

  • Netnography

    Open Access•Leesa Costello, Marie-Louise Mcdermott et al.•International Journal of…•2017

  • Digital Ethnography

    Open Access•Dhiraj Murthy•Sociology•2008

  • Mobility and Proximity

    Open Access•John Urry•Sociology•2002

Unique citing works15
Citations per year2,5
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 15

Tools

Open DOISci-HubOpen Access
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae