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Culture and Aids education

Reaching high‐risk heterosexuals in Asian‐American communities

Bibliographic Data

ID8071012
AuthorsWilliam J Brown (0000-0002-1521-092X, corresponding author)
Year1992
Volume20
Issue3
Pages275-291
Publication date1992-08-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Applied Communication Research (JOURNAL)
Journal identifiersISSN: 0090-9882 • E-ISSN: 1479-5752
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00909889209365336
OpenAlexW2041959387
LanguageEN
Citations received10
References cited31

The present study assesses the effects of culture on responses to AIDS educational messages among high‐risk heterosexuals in an Asian‐American community. The Department of Health Services at a large university located in the western region of the U.S. implemented an ongoing AIDS education program for its multicultural campus community. The program specifically targets heterosexual young‐adults, considered to be a high‐risk group for HIV infection. Research was conducted to assess the effects of AIDS educational messages on students’ AIDS‐related knowledge, concern, and interpersonal communication. Results indicated that respondents with an Asian‐Pacific cultural orientation were less concerned about AIDS and engaged in less AIDS‐related interpersonal communication than respondents with a North American cultural orientation. Implications of these findings for developing effective AIDS educational programs for Asian‐Americans are discussed

Asian americans · Ethnic group · Health education · Interpersonal communication · Interpersonal relationship · Multiculturalism · Pedagogy · Public health · Sexual orientation · Sociology · Adolescent Sexual and Reproductive Health · Language, Discourse, Communication Strategies · Medicine · Nursing · Psychology · Racial and Ethnic Identity Research · Gender Studies · Gerontology · Social Psychology

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    Timothy Perper, David L Weis•The Journal of Sex Research•1987

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Unique citing works10
Citations per year0,31
Citation span1994 - 2004 (11)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 10
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