Developing and Validating a Measurement Scale for Customer Social Responsibility in Green Financial Product Consumption

This study develops and validates a multidimensional scale for the construct of Customer Social Responsibility (CuSR) in the context of green financial product consumption, thereby addressing an important measurement gap in the literature on sustainable finance and ethical consumption. Departing from prior approaches that primarily adapt scales from corporate social responsibility or generalized green consumption, this study reconceptualizes CuSR as an attitude–behavioral construct that is specific to financial decision-making processes. The construct emphasizes ethical responsibility, community-oriented value orientations, and value congruence between customers and socially responsible financial institutions. The scale was developed through a three-stage procedure (expert evaluation, EFA, and CFA). The findings confirm a theoretically consistent four-dimensional structure and provide strong evidence of reliability and construct validity (CR > 0.88; AVE > 0.60; HTMT

Construct (python library · Construct validity · Context (archaeology · Corporate social responsibility · Financial services · Nomological network · Scale (ratio · Social responsibility · Structural equation modeling · Business and Economic Development · Corporate Social Responsibility Reporting · Environmental Sustainability in Business