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Conceal, Enhance, Expose, Perfect

A Mid-Century Mormon Swimsuit Designer’s Feminine Bodily Discipline

Bibliographic Data

ID8206559
AuthorsGavin Feller (0000-0002-0147-5628, corresponding author)
Year2021
Volume89
Issue4
Pages1406-1433
Publication date2021-12-31
Open AccessYes
TypeARTICLE
VenueJournal of the American Academy of Religion (JOURNAL)
Journal identifiersISSN: 0002-7189 • E-ISSN: 1477-4585
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/jaarel/lfab102
OpenAlexW4212770088
LanguageEN
References cited21

This article analyzes feminine bodily discipline through the intersection of fashion and faith in mid-century America. Through an analysis of the life and career of Rose Marie Reid—a world-renowned swimsuit designer—this article complicates the cultural history of bodily discipline by recovering the nuances of Reid’s roles as the head of a global swimsuit business and a conservative Mormon mother. I argue that Reid’s major intervention was an insistence that a desirable female subjectivity requires discipline, diligence, and material assistance—an articulation of Reid’s deep-seated beliefs about the eternal significance of gender, the body, and marriage. Reid’s swimwear suggests that what is exposed must first be enhanced while the mechanisms of enhancement remain concealed. Taking traditional Mormon views on gender to a conservative extreme, Reid’s regime of feminine bodily discipline ultimately aimed to perfect a woman’s body in order to attract a husband to which she could eternally submit

Aesthetics · Art · Articulation (sociology) · Bad faith · Diligence · Epistemology · Faith · Order (exchange) · Political science · Sociology · Subjectivity · American History and Culture · Fashion and Cultural Textiles · Gender Studies · Law · Mormonism, Religion, and History · Philosophy · Psychology · Social Psychology

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Highly citedNo
Open DOI
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