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Selling Austerity to the Public

Analysing the Rhetoric of the UK Government on its Welfare Cuts

Bibliographic Data

ID8239127
AuthorsAlice Tihelková (0000-0002-3367-4525)
Year2023
Volume16
Pages47-58
Publication date2023-12-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican & British Studies Annual (JOURNAL)
Journal identifiersISSN: 1803-6058 • E-ISSN: 2788-2233
PublisherUniverzita Pardubice (PUBLISHER)
DOI10.46585/absa.2023.16.2501
OpenAlexW4389326965
LanguageEN
Citations received1
References cited2

Over the past twelve years, the UK has seen a marked increase in poverty and economic inequality. While numerous factors have contributed to this situation, an undisputedly important role has been played by the continuous program of welfare spending cuts designed and executed by a series of Conservative governments. To alleviate the potential for the unpopularity of austerity measures, the Conservatives have attempted to put a positive spin on their policies by making a series of core claims emphasizing the beneficial effects of the welfare reform. Using the method of Critical Discourse Analysis (CDA), this paper examines these claims and offers a critique of each of them. In doing so, the research seeks to expose the use of traditional stereotypes (especially that of the “deserving” and “undeserving” poor) in the government’s rhetoric. The paper draws on a corpus of political speeches and media appearances of Conservative politicians, as well as on sociological reports and newspaper coverage. The analysis is principally focused on the two governments led by David Cameron, although some attention is also devoted to subsequent Conservative administrations

Austerity · Coalition government · Conservative government · Economics · Government (linguistics · Inequality · Newspaper · Political economy · Political rhetoric · Political science · Politics · Poverty · Rhetoric · Sociology · Welfare · Welfare reform · Welfare state · Housing, Finance, and Neoliberalism · Political and Economic history of UK and US · Social Policy and Reform Studies · Law

  • Fat scrounger, lean times

    Open Access•Amelia Morris, Nicola Smith•British Politics•2024

  • Framing the 'scroungers

    Open Access•Alice Tihelková•Brno studies in English•2015

  • Critical Discourse Analysis

    Jan Blommaert, Chris Bulcaen•Annual Review of Anthropology•2000

Unique citing works1
Citations per year0,5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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