The Marketing of Legal Services in the United States, 1855–1912

Journal Article The Marketing of Legal Services in the United States, 1855–1912: A Case Study of Guggenheimer, Untermyer & Marshall of New York City and the Predecessor Partnerships Get access Richard A. Hawkins Richard A. Hawkins Senior Lecturer in History at the School of Law, Social Sciences & Communications *University of Wolverhampton, England. He is researching a biography of the Wall Street attorney, Samuel Untermyer (1858–1940). The initial research was funded by the late Samuel Untermyer II and his brother, the late Frank Untermyer, in memory of their grandfather, Samuel Untermyer. James Welsh has also provided invaluable support for this project. The author would also like to thank Richard Tuske, Director of the Library of the New York City Bar, for his help. An earlier version of this article was presented as a paper at the 15th Conference on Historical Analysis & Research in Marketing (CHARM), New York City, 19–22 May 2011. Search for other works by this author on: Oxford Academic Google Scholar American Journal of Legal History, Volume 53, Issue 2, April 2013, Pages 239–264, https://doi.org/10.1093/ajlh/53.2.239 Published: 01 April 2013

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