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India's New Public Diplomacy

Bibliographic Data

ID8370811
AuthorsIan Hall (0000-0002-0397-2011, Ian Hall is Senior Fellow in the Department of International Relations, Australian National University, Canberra., corresponding author)
Year2012
Volume52
Issue6
Pages1089-1110
Publication date2012-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAsian Survey (JOURNAL)
Journal identifiersISSN: 0004-4687 • E-ISSN: 1533-838X
PublisherUniversity of California Press (PUBLISHER • US)
DOI10.1525/as.2012.52.6.1089
OpenAlexW842360358
LanguageEN
Citations received28
References cited8

Over the past decade, India has invested significant resources in public diplomacy, using traditional and new approaches to build and leverage its soft power. This article examines the reasons for this investment, the various forms of public diplomacy India employs, and the effectiveness of its efforts to shape public opinion. It finds that Indian investment in public diplomacy is partly a response to concerns about the perceived growth of Chinese soft power and partly a function of changed beliefs in the foreign policy-making elite about the uses of new social media. It also finds that India's new public diplomacy seems to have met with some––albeit patchy––success in augmenting its soft power

China · Development economics · Diplomacy · Economics · Elite · Hard power · Leverage (statistics · Political economy · Political science · Politics · Power (physics · Public Diplomacy · Public investment · Public opinion · Soft power · International Relations and Foreign Policy · Law · Public Administration

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Unique citing works28
Citations per year2
Citation span2012 - 2026 (15)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 26

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