Pioneering strategies in the digital world. Insights from the Axel Springer case

Bibliographic Data

ID8418366
AuthorsGianvito Lanzolla (0000-0002-6590-2668, Cass Business School - City, University of London, corresponding author), Alessandro Giudici (0000-0002-8288-3980, Cass Business School - City, University of London, corresponding author)
Year2017
Volume59
Issue5
Pages744-777
Publication date2017-07-04
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBusiness History (JOURNAL)
Journal identifiersISSN: 0007-6791 • E-ISSN: 1743-7938
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00076791.2016.1269752
OpenAlexW2597820146
LanguageEN
Citations received4
References cited27

Digital technologies present some distinctive characteristics; they simultaneously enable pervasive connectivity, immediacy of interactions and wide access to data and computing power. Based on a detailed historical analysis of Axel Springer, we suggest that pioneering strategies in new markets created by the diffusion of digital technologies are negatively moderated by the fit between firms’ legacy core capabilities and those required to enter the new market. We then show that pioneering strategies in non-core legacy markets are instrumental in creating the capabilities necessary for the sustainability of first-mover advantages (FMA) in the legacy core markets. Finally, we show the role of managerial cognition as a key individual-level enabler in achieving pioneering advantages

Business · Computer security · Core (optical fiber · Data science · Enabling · Epistemology · Generativity · Immediacy · Industrial organization · Key (lock · Telecommunications · Business Strategy and Innovation · Computer Science · Innovation and Knowledge Management · Innovation Diffusion and Forecasting

Tools

Open DOISci-Hub