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Size revolution’

The industrial foundations of the Italian clothing business

Bibliographic Data

ID8418644
AuthorsElisabetta Merlo (0000-0002-0041-9667, Bocconi University, corresponding author)
Year2015
Volume57
Issue6
Pages919-941
Publication date2015-08-18
Open AccessNo
TypeARTICLE
VenueBusiness History (JOURNAL)
Journal identifiersISSN: 0007-6791 • E-ISSN: 1743-7938
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00076791.2014.992336
OpenAlexW2331915519
LanguageEN
Citations received5
References cited25

From the beginning of the 1950s, how to size clothing became an issue debated within national and international organisations which were committed to the standardisation of the technical specifications of industrial products, clothing included. At the time the Gruppo Finanziario Tessile (GFT), which would later act as the industrial springboard for the Italian fashion, introduced a new system of sizes in Italy. Drawing on the company's extensive historical records, the article deals with the technical, organisational, and cultural nature of the process of standardisation of the sizing of clothing. The research provides new evidence about the emergence of a new competitor within a mature industry

Business · Business history · Clothing · Clothing industry · Commerce · Economics · Industrial Revolution · Management · Political science · Crafts, Textile, and Design · Fashion and Cultural Textiles · French Historical and Cultural Studies · Law · Marketing

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Citations per year0.83
Citation span2020 - 2025 (6)
Highly citedNo

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