Historia de la investigación de mercados en Colombia. Trayectoria empresarial de Napoleón Franco [Market research history in Colombia. Entrepreneurial trajectory of Napoleón Franco]
Bibliographic Data
| ID | 8419637 |
|---|---|
| Authors | Javier Mejía (0000-0003-1267-0653, Universidad de los Andes, corresponding author) |
| Year | 2015 |
| Volume | 57 |
| Issue | 4 |
| Pages | 652-654 |
| Publication date | 2015-05-19 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Business History (JOURNAL) |
| Journal identifiers | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076791.2015.1016300 |
| OpenAlex | W1964480701 |
| Language | ES |
For several decades, a group of scholars at Universidad de los Andes, led by Carlos Davila, has been working for a better understanding of Colombian business history. Recently, marketing history ha
Art · Business history · Economic history · Economics · Entrepreneurship · Humanities · Political science · History and Politics in Latin America
| Citation velocity | historical |
|---|---|
| Highly cited | No |