Cultural resistance and the gradual emergence of modern marketing and retailing practices in Spain, 1950–1975
Bibliographic Data
| ID | 8419786 |
|---|---|
| Authors | José Luis García Ruiz (0000-0002-3612-6217, corresponding author) |
| Year | 2007 |
| Volume | 49 |
| Issue | 3 |
| Pages | 367-384 |
| Publication date | 2007-05-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Business History (JOURNAL) |
| Journal identifiers | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076790701295029 |
| OpenAlex | W2093091514 |
| Language | EN |
| Citations received | 3 |
| References cited | 7 |
The backwardness and autarky of early Francoism explain why Spain failed to enter the age of mass consumption before the late 1960s. The modernization of commercial practices lagged behind the rapid growth in income per capita. This article examines the different ways in which modern marketing methods were introduced in Spain during the 1950s and the 1960s. It demonstrates that marketing as both concept and practice faced fierce cultural resistance, manifest in the derided image of the salesman and an enduring distrust of advertising
Backwardness · Business · Consumption (sociology · Distrust · Economic growth · Economics · Modernization theory · Political science · Resistance (ecology · Social science · Sociology · Art History and Market Analysis · Fashion and Cultural Textiles · Marketing
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,21 |
| Citation span | 2012 - 2016 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |