Barriers to Innovation in Marketing in the Mid-Nineteenth Century
Merchant-Manufacturer Relationships
Bibliographic Data
| ID | 8419802 |
|---|---|
| Authors | Andrew Popp (0000-0001-9603-7681, corresponding author) |
| Year | 2002 |
| Volume | 44 |
| Issue | 2 |
| Pages | 19-39 |
| Publication date | 2002-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Business History (JOURNAL) |
| Journal identifiers | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/713999265 |
| OpenAlex | W2042095583 |
| Language | EN |
| Citations received | 5 |
This article uses new archival material from the North Staffordshire pottery industry to examine the process of transition from one institutional mode to another in marketing and distribution in the mid-nineteenth century. Drawing on detailed evidence of relationships between the manufacturing firm of Cork, Edge & Malkin and British and overseas merchants, it is demonstrated that the mercantile system did offer manufacturers low transaction costs in export markets. However, it is argued that high information costs were a more potent constraint on institutional innovation than was the disincentive of low transaction costs
Business · Business history · Commerce · Economics · Management · Historical Economic and Social Studies · Marketing
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,26 |
| Citation span | 2007 - 2025 (19) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |