Nestlé coping with Japanese nationalism
Political risk and the strategy of a foreign multinational enterprise in Japan, 1913–45
Bibliographic Data
| ID | 8419909 |
|---|---|
| Authors | Pierre-Yves Donzé (0000-0003-2854-5531, Kyoto University, corresponding author), Takafumi Kurosawa (0000-0002-7476-2783, Kyoto University) |
| Year | 2013 |
| Volume | 55 |
| Issue | 8 |
| Pages | 1318-1338 |
| Publication date | 2013-11-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Business History (JOURNAL) |
| Journal identifiers | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076791.2012.745065 |
| OpenAlex | W2086475383 |
| Language | EN |
| Citations received | 16 |
| References cited | 12 |
This paper focuses on the strategy adopted by the MNE Nestlé in Japan between the establishment of a branch at Yokohama in 1913 and the end of World War II. It highlights the difficulties encountered by the firm in its attempts to open up and operate production facilities due to strong opposition from local condensed milk makers, supported by the state. Eventually, in 1934, Nestlé opened a factory by founding an incorporated company, ARKK, all of whose shareholders were Japanese working for Nestlé. Although the war drastically curtailed the activities of both Nestlé Japan and ARKK, the organisational facilities set up during the inter-war period provided a springboard for Nestlé's post-war success in Japan
Economics · Multinational corporation · Nationalism · Political economy · Political science · Politics · Asian Industrial and Economic Development · Japanese History and Culture · Law
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| Unique citing works | 16 |
|---|---|
| Citations per year | 2,29 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 16 |