Changes in Provincial Retail Practice during the Eighteenth Century, with Particular Reference to Central-Southern England

Bibliographic Data

ID8419956
AuthorsChristina Fowler (0000-0003-4931-7933, University of Portsmouth, corresponding author)
Year1998
Volume40
Issue4
Pages37-54
Publication date1998-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBusiness History (JOURNAL)
Journal identifiersISSN: 0007-6791 • E-ISSN: 1743-7938
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00076799800000337
OpenAlexW2161813094
LanguageEN
Citations received9

This essay examines the development of the retail sector in eighteenth-century provincial England, with particular reference to Hamsphire. The move to fixed place retailing is set against a background of changing wholesale and domestic distribution techniques and the significant demographic shifts experienced at the time. The role of the market, fair, and itinerant trader are considered against the rise of the increasingly specialist resident retailer. Innovations in retail practice (fixed pricing, advertising, loss leaders, the promotion of cash, the tightening of credit and the introduction of branded goods) are examined, collectively indicating that retail distribution underwent a significant transformation in the late eighteenth century

Business · Cash · Commerce · Distribution (mathematics · Economics · Economy · Market economy · Political science · Promotion (chess · Retail industry · Retail market · Retail trade · Finance · Historical Economic and Social Studies · Law · Marketing

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