The birth of brand
4000 Years of Branding
Bibliographic Data
| ID | 8419987 |
|---|---|
| Authors | Karl Moore (McGill University, corresponding author), Susan Reid (0000-0002-8955-7563, Bishop's University) |
| Year | 2008 |
| Volume | 50 |
| Issue | 4 |
| Pages | 419-432 |
| Publication date | 2008-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Business History (JOURNAL) |
| Journal identifiers | ISSN: 0007-6791 • E-ISSN: 1743-7938 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00076790802106299 |
| OpenAlex | W2067242976 |
| Language | EN |
| Citations received | 30 |
| References cited | 26 |
This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward developing a meaning of ‘brand’. We observe a gradual transition from a more utilitarian provision of information regarding origin and quality to the addition of more complex brand image characteristics over time, including status/power, added value and finally, the development of brand personality
Advertising · Brand management · Business · Civilization · Corporate branding · Indus · Meaning (existential · Personality · Political science · Power (physics · Quality (philosophy · Value (mathematics · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Marketing · Psychology · Social Psychology · Wine Industry and Tourism
Atlantic Threads
Hindu Economic Ethics
The History and Evolution of Branding in Africa
The Proliferation of Brands
The Presentation of the Pictogrammic “Self” and Persona
Branding getta. Polityka wizualna żydowskiej administracji łódzkiej „dzielnicy zamkniętej”
You give me letters instead of money?” Commercial transactions in the Near East and the Western Mediterranean ca. 1100-600 BCE
CyprusTM
The past, present and future of Haiti as a post-colonial, post-conflict and post-disaster destination
Brand dynamics throughout the centuries
Management and Branding of Spiritual Services
Symbolism in bank marketing and architecture
Horse racing
La formación de mercados de alimentos en Argentina
Cosmopolitan Brands
Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850–1946
Forgotten Heroes and Forgotten Issues”
A loose coupling perspective on Ancient Egypt economy and society
Branding before the brand
Continuity and discontinuity in the historical trajectory of the commercialising of cities
Cheese trademarks
Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
Unbundling the brand
A mark of distinction
Cross-cultural factors in international branding
Overcoming institutional voids
Cultural approach to understanding the long-term survival of firms – Japanese Shinise firms in the sake brewing industry
We have a prodigious amount in common’. Reappraising Americanisation and circulation of knowledge in the interwar Nordic advertising industry
The agency of branding and the location of value. Hallmarks and monograms in early modern tableware industries
Towards a new business history
Dimensions of Brand Personality
Mundane Consumption and the Self
The Archaeology of Ancient China
From Reliable Sources
Transformations in a Culture of Consumption
Hot Irons, Heraldry of the Range
Spain at the Dawn of History
Retailing in Classical Athens
Phoenician Religion
The Phoenicians and the West
Law Collections from Mesopotamia and Asia Minor
Reading the Past
The Romantic Ethic and the Spirit of Modern Consumerism
The Phoenicians and the West
Culture and Consumption
Possessions and the Extended Self
Brand Synthesis
Historical Method in Consumer Research
| Unique citing works | 30 |
|---|---|
| Citations per year | 1,88 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 29 |