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Sober business

Shared value creation between the insurance industry and the temperance movement

Bibliographic Data

ID8420239
AuthorsAnn-Kristin Bergquist (0000-0003-1087-9656, Umeå University, corresponding author), Liselotte Eriksson (0000-0003-2591-6579, Umeå University)
Year2019
Volume61
Issue2
Pages322-342
Publication date2019-02-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBusiness History (JOURNAL)
Journal identifiersISSN: 0007-6791 • E-ISSN: 1743-7938
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00076791.2017.1380627
OpenAlexW2761910639
LanguageEN
Citations received2
References cited27

This study examines how the Swedish insurance company Ansvar established and expended an international business from the 1930s to the 1990s with the motives to insure total abstainers while battling against alcohol abuse in society. Anvar represented a for-profit business that aimed at addressing social issues. The case provides a historical example of how shared value was created between the company and the temperance movement for the joint goal of improving society through temperance. The article argues that the company’s decline was due to changing values, where alcohol was no longer seen as a threat to society

Actuarial science · Business · Corporate social responsibility · Creating shared value · Economics · Industrial organization · Insurance industry · Market economy · Neoclassical economics · Political science · Profit (economics · Public relations · Value (mathematics · Value creation · Marketing · Weber, Simmel, Sociological Theory

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Unique citing works2
Citations per year0,4
Citation span2021 - 2024 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2
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