Marketing a Hard-to-Swallow Message

Recommendations for the Design of Media Campaigns to Increase Awareness about the Risks of Binge Drinking

Bibliographic Data

ID8900575
AuthorsSusan M Jack (0000-0003-4380-620X, McMaster University, corresponding author), L Michelle Sangster Bouck (Middlesex London Health Unit), Charlene Beynon (Middlesex London Health Unit), Charlene E Beynon, Donna Ciliska (0000-0001-7124-4895, Hamilton Health Sciences), Donna K Ciliska, Martha J Lewis (Middlesex London Health Unit)
Year2005
Volume96
Issue3
Pages189-193
Publication date2005-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0008-4263 • E-ISSN: 1920-7476
PublisherSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/bf03403688
OpenAlexW2908869798
LanguageEN
Citations received4
References cited10

Tools

Open DOISci-HubOpen Access