Salient hopes and fears
Social marketing to promote human services
Bibliographic Data
| ID | 8908149 |
|---|---|
| Authors | Margaret C Plantz (Pennsylvania State University, corresponding author) |
| Year | 1980 |
| Volume | 16 |
| Issue | 4 |
| Pages | 293-305 |
| Publication date | 1980-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Community Mental Health Journal (JOURNAL) |
| Journal identifiers | ISSN: 0010-3853 • E-ISSN: 1573-2789 |
| Publisher | Springer Science+Business Media (PUBLISHER • DE) |
| DOI | 10.1007/bf00821561 |
| PMID | 7471701 |
| OpenAlex | W2092740336 |
| Language | EN |
| Citations received | 2 |
| References cited | 11 |
Business · Economic growth · Economics · Human services · Perspective (graphical · Political science · Promotion (chess · Public relations · Salient · Service (business · Services marketing · Social marketing · Sociology · Innovation and Socioeconomic Development · Marketing · Nonprofit Sector and Volunteering · Psychology · Service and Product Innovation
| Citations per year | 0.05 |
|---|---|
| Citation span | 1982 - 1985 (4) |
| Highly cited | No |