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An empty shell? Relocation of central and eastern European startups, virtual headquarters and beyond

Bibliographic Data

ID8946492
AuthorsAndrea Szalavetz (0000-0001-7655-6994, Institute of World Economics, corresponding author), Agnieszka Skala (0000-0003-1988-6342, Warsaw University of Technology)
Year2024
Volume154
Pages104074-104074
Publication date2024-07-11
Open AccessYes
TypeARTICLE
VenueGeoforum (JOURNAL)
Journal identifiersISSN: 0016-7185 • E-ISSN: 1872-9398
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.geoforum.2024.104074
OpenAlexW4400525700
LanguageEN
Citations received1
References cited70

Some of the best technology startups born in CEE moved their headquarters to a foreign jurisdiction before scaling. These ventures became ‘foreign’ companies but kept the principal business functions in the countries of origin. We theorize about this phenomenon, referred to as virtual relocation, and consider what it conveys for the asserted reduced relevance of location-bound advantages and constraints in the digital era. We take a process approach and investigate the cases of 34 technology startups from Poland, Hungary, and Romania. We find that CEE startups’ choice of a ‘virtual’ type of relocation can be traced back to the tension between the retention factors and the push/pull factors influencing their locational decision. We show that the factors that push CEE startups away from their home countries, pull them to the destination country, and make them retain specific business functions in their home countries are equally location bound. If virtually relocated startups manage to seize the assumed opportunities in the destination country and scale, the virtualness of the HQ office will gradually fade: employment starts growing also at the HQ location

Business · Economic geography · Economics · Entrepreneurship · Jurisdiction · New Ventures · Political science · Relevance (law · Relocation · Computer Science · Finance · Innovation and Knowledge Management · International Business and FDI · Law · Regional Development and Policy

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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