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The Taking of a Position

A Reinterpretation of the Elaboration Likelihood Model

Bibliographic Data

ID8975263
AuthorsAndrew J Cook (0000-0001-7185-8328, corresponding author), Kevin Moore (0000-0001-5913-9953, Lincoln University), Gary Steel (0000-0002-8499-9709, Lincoln University), GARY D STEEL
Year2004
Volume34
Issue4
Pages315-331
Publication date2004-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal for the Theory of Social Behaviour (JOURNAL)
Journal identifiersISSN: 0021-8308 • E-ISSN: 1468-5914
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1468-5914.2004.00252.x
OpenAlexW2135071631
LanguageEN
Citations received3
References cited13

This article explains how data associated with attitude change and persuasion in mainstream psychology and social psychology can be reinterpreted as evidence of the agentive ability of taking a position. A critical review is made of the elaboration likelihood model and a position model is adapted from positioning theory. The postulates of the elaboration likelihood model are then subjected to critical scrutiny by means of comparison with our position model. In this way regularities associated with attitude change and persuasion are interpreted as evidence of a deliberative process, involving negotiation and the use of supporting and opposing arguments. We present this as evidence of the commonly held agentive ability to position oneself and anticipate the positions of others

Elaboration · Elaboration likelihood model · Epistemology · Humanities · Mainstream · Negotiation · Persuasion · Position (finance · Reinterpretation · Scrutiny · Social science · Sociology · Cultural Differences and Values · Language, Discourse, Communication Strategies · Philosophy · Psychology · Social and Intergroup Psychology · Social Psychology

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    Open Access•B Davies, Rom Harré•Journal for the Theory of Social…•1990

  • From the Native's Point of View

    Clifford Geertz•Bulletin of the American Academy…•1974

  • Cognitive Science

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Unique citing works3
Citations per year0,6
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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