Liking products by the head of a dog

Perceived orientation of attention induces valence acquisition

Bibliographic Data

ID9004147
AuthorsOlivier Corneille (0000-0003-4005-4372, UCLouvain, corresponding author), Sandie Mauduit (Université Paris Nanterre), Rob W Holland (0000-0002-6766-0869, Radboud University Nijmegen), Madelijn Strick (0000-0002-3861-2235, Radboud University Nijmegen)
Year2008
Volume45
Issue1
Pages234-237
Publication date2008-07-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Experimental Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-1031 • E-ISSN: 1096-0465
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.jesp.2008.07.004
OpenAlexW2108260238
LanguageEN
Citations received4
References cited19

We show that the valence acquired by an object is sensitive to the perceived attention it receives and that this effect occurs in a quite implicit fashion. Participants were exposed to products (i.e., peppermint brands) associated with the head of dogs oriented toward them, looking straight ahead, or oriented away from them. Participants then completed an affective priming task, which allowed us to assess the valence acquired by the products in a task free of desirability concerns. Results show that the valence of the products increased linearly as the perceived orientation of attention of the targets moved toward them. This finding suggests that mimetic desire effects may be activated in a quite implicit fashion. The theoretical and social implications of this finding are discussed

Cognition · Cognitive psychology · Emotional valence · Priming (agriculture · Valence (chemistry · Chemistry · Evolutionary Psychology and Human Behavior · Face Recognition and Perception · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology

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