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The Effects of Consultation on Over-the-Counter Medication Purchasing Decisions

Bibliographic Data

ID9105073
AuthorsMichael B Nichol (0000-0003-4989-9806, University of Southern California, corresponding author), Jeffrey S McCombs (University of Southern California, corresponding author), Kathleen A Johnson (University of Southern California, corresponding author), Shirlynn Spacapan (Harvey Mudd College), David A Sclar (0000-0002-0983-4293, Washington State University)
Year1992
Volume30
Issue11
Pages989-1003
Publication date1992-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMedical Care (JOURNAL)
Journal identifiersISSN: 0025-7079 • E-ISSN: 1537-1948
PublisherOvid Technologies (Wolters Kluwer Health) (PUBLISHER)
DOI10.1097/00005650-199211000-00003
PMID1434962
OpenAlexW1967106016
LanguageEN
Citations received1
References cited15

This article examines factors that predict changes in consumer purchasing decisions of nonprescription medications. Variables corresponding to factors in Andersen's behavioral model are measured, in addition to data regarding characteristics of the 17 pharmacy consultants who provided counseling services. One thousand seven hundred and thirteen consumers in five stores in southern California were provided consultation during a 6-month period, resulting in 25.4% of the patients purchasing a different drug than intended when entering the pharmacy, 1.3% being referred to a physician, and 13.4% not purchasing any over-the-counter medication at all. Logistic regression techniques demonstrated that one enabling variable (availability of generic medications), and four need factors (the discussion of clinical issues, short encounters, cough and cold products, and vitamin products) were significant predictors of the consumer's decision to purchase a different product than intended. Consultant characteristics (introversion, external locus of control) were also important predictors, but opposite the expected direction. Consumers who received information from female consultants were more likely to change their purchasing decisions

Actuarial science · Business · Family medicine · Locus of control · Logistic regression · Product (mathematics) · Purchasing · Healthcare Policy and Management · Marketing · Medicine · Patient Satisfaction in Healthcare · Pharmaceutical industry and healthcare · Pharmacy · Psychology · Social Psychology

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Unique citing works1
Citations per year0,17
Citation span2020 - 2020 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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